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Business cards are still an essential business tool, and is something you ought to have if you are serious about your business. It is easy to pass them to your clients and prospects at every touchpoint instead of having to exchange contacts, which is seen as a bit informal. Although a business card is critical, it does not mean that you should be working with any kind of card. The better the design on your card, the easier it will be for people to take you seriously. This goes a long way in attracting more business to you.
Generic vs Custom Business Cards
When it comes to business card design, you have two options to work with. You can decide to go with the generic or custom way. Generic cards are ready-made and all you have to do is pick from the different templates available, and then add your logo, contact information, and other details. On the other hand, custom business cards provide you with the opportunity to use a professional designer to create a unique design that has never been used before. This provides you with the chance to add in your own personal touch. Let us have a look at the pros and cons of each.
Generic Business Cards
Pros
Generic business cards are quite cheap, as the design has already been done for you. All you have to do is select a template that suits you, add your details, and you are done. This does not attract high costs of hiring a designer to have your card professionally done.
Since generic cards are easy to do, you can have them done quite quickly.
Cons
One main problem about generic business cards is that they are not unique. Your business card may resemble another person’s card.
Your prospects and clients may have already seen a similar card. Therefore, they will not take your business seriously.
Custom Business Cards
Pros
A custom business card is unique and has never been used before. Passing such a card to prospects and potential clients helps you leave a good impression about your business.
Cons
At most times, you have to hire a designer to do your custom business card. It may also need special printing. These actions can end up being very expensive to you.
Due to the personal touch that needs to be added, creating a custom business card can end up taking a very long time to do. Therefore, a custom business card might not be the best option for you when you urgently need one.
The Importance of Business Card Design
Many people overlook this but business card design is critical. Here are some benefits of good business card design:
Having a proper business card design helps to set you apart from the competition. You want people to look at your card in a different way. You would want them to use a general design that resembles that of your competition. The only way you can actually show your clients and prospects that your business is unique is to go for a professionally done and custom-made design.
You want people to look at your business card and see your attributes and those of your business on the card. The only way you can achieve this is to go for a custom card, which provides you with the opportunity to add your own unique features that will appeal to your clients.
Business cards are an essential element of any business. The only way people are going to take you seriously depends on the way you present yourself, and a business card helps you greatly. Nevertheless, this should not mean that you use any kind of business card. A generic card might be easy and inexpensive to make, but might leave a bad impression to your prospects. This is because they might have already come across a similar design somewhere else. A custom business card can solve this issue for you because it is not only unique, but also appeals those you pass it to. This can go a long way in attracting more business for you since people will take you and your business more seriously. Despite this, a custom business card can be a bit expensive. However, it gives you the most value for your money.
Using business cards for an Etsy shop can provide several benefits, even in the digital age. After all, your shop could use a few offline leads to boost your revenue. Here’s why you might want to consider having business cards for yours:
Designing a unique business card for your Etsy store can help you acquire customers, and retain your current customers. Business cards have been proven to be successful for all kinds of small businesses, and while you may not consider yourself at that level, one employee is all you need to be considered a small business.
You are a creative person – that’s why you created your Etsy store. Your Etsy shop business card should reflect that. With the help of the graphic design team at Digiprint, you can create a design that is unique to you. A well-designed business card lets your customers know that your products are just as high quality.
When you package up your orders, slip a few of your business cards into the gift package. Make sure to place at least three, but not more than five. This will provide your customer with your information so that they can easily find your shop when they want to order again, and they have extras to give out to friends and family who may be interested in your work. If they like your product, they are more likely to recommend your shop to others, and your cards make it super easy for them to pass on your information.
Business cards lend an air of professionalism to your Etsy shop. They show you are serious about your business and are willing to invest in its promotion. That’s why high-quality and creative business cards for Etsy sellers are a must.
Not all your marketing efforts need to be online. Handing out your Etsy shop business cards at local events, craft fairs, or other community gatherings can attract local customers who might not find you online. That’s more business for your Etsy shop!
Your business card is an extension of your brand. You can design custom business cards for an Etsy shop based on your theme and logo. This will reinforce your brand identity. It can also instill trust in your potential customers. But most importantly, consistent branding helps in brand recall, helping you build a loyal customer base.