Children’s books are always popular with new parents. Many children’s books have launched the writing careers of several authors, like Robert Munsch and Mo Willems.
So how much money can you make from a children’s book? Here’s an overview of the median and average incomes for authors in the United States.
Children’s Book Author Salary
There are a few different statistics regarding the salaries of children’s book authors. According to the Bureau of Labor Statistics, the 2020 median pay of all authors and writers is around $67,120.
Unfortunately, this statistic includes several categories, such as copywriters or magazine editors. This means it doesn’t give us the full picture when it comes to authors of children’s books specifically.
To answer the question, “How much do children’s book authors make,” it’s best to look at statistics from the authors themselves.
A survey conducted by The Author’s Guild found that the median income of full-time book authors in 2017 was only $20,300, with 18% making nothing from their publications.
In addition, authors of children’s fiction were near the lower end of the spectrum, with a reported median income of $5,970 out of those who end up making money from their publications. If including those who make nothing, the median drops to $1,770.
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Learn MoreEnroll NowFactors That Affect Income
Of course, there are many factors that may affect the overall income of a children’s book author. While not all these factors carry the same weight, they’re important when considering if becoming an author is right for you.
Location
It may not seem like it at first, but location has somewhat of an impact on the amount an author makes. So, how much do children’s book authors make based on where they live?
According to recent BLS data, larger states such as New York, California, Texas, Florida, and Pennsylvania have the highest number of authors.
One reason for this is that many traditional publishers operate in these states, such as Penguin Random House or HarperCollins. In states like this, writers of all backgrounds make more, with writers in New York making upwards of $95,880 on average.
Traditional Publishing vs. Self-Publishing
With traditional publishing, a publisher may offer an advance of $5,000 and 5% royalties on sales. In this case, we’ll say that the author is also the illustrator of the children’s book.
If the book costs $15, the author makes about 75 cents per sale. A relatively popular children’s book may sell 5,000 copies, which generates about $3,750. In total, the author makes $8,750 off one book.
Self-publishing is a little different. If an author prints their own books using a print-on-demand service, such as IngramSpark or Amazon, they don’t get an upfront advance.
However, they retain more royalties from overall book sales, sometimes as much as 70%. The only catch is that they must market the book on their own, which may cost time or money.
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This isn't a post about craft. Nope. Instead, I want to talk about the meat and potatoes of it, specifically how to afford them. And...uh...maybe not the meat.
Anyway if you write and also eat, this post is for you.
Full disclosure, I'm not making a living as a children's author. For the past two years, I've made a profit, sold books, kept financial records, and paid taxes off my writing income. However, I'm not "earning a living." I made $17,000 last year. The average rent in Portland, Oregon (where I live) is $1,362/month. That's $16,344/year. Leaving me with a luxurious $656 for food, health care, and new pants! Wheeee!
So, obviously, I'm not surviving solely off my writing income. And yet...
I'm relatively successful. According to a recent survey of 175 picture book authors, I'm in the top 30% of income earners for trade picture book authors.
Across the children's literature spectrum (picture books - young adult) most authors don't earning a living wage.
Only about 45% of young adult authors earned more than $20,000 last year. 35% of middle grade authors and 15% of picture book authors made the $20,000 income threshold.
We could talk about why most authors make hardly any money. That would make an interesting post for another day.
However, let's skip that part and assume you do want to earn a living writing children's books.
Is it possible to earn a real living wage as a children's book writer?
Yes, but it's neither easy nor luxurious.
Here's what the data says about children's book authors making more than $20,000/year:
Most of them have been writing professional for at least six years. (Expect it to take a while to get established.)
Most of them have sold more than one story. (Be prolific.)
Almost all of them have written more stories than they've sold. (Again, be prolific.)
Almost all have an agent. (Authors with agents make on average more than twice as much as authors without)
They have all been rejected. (Persevere.)
They don't sell their work to no-advance houses. (You have a less than 1% chance of making a living wage this way. Value your work.)
Expect work to cycle in boom and bust phases. (Save during the boom times! Keep a safety net in the bank.)
Writing for children is a career where anything is possible. The top 1% of children's authors made more than $200,000 last year. It's also possible to become an overnight success. It happens. It's just really, really rare. So if you are in the thick of the query trenches, keep writing, keep trying, and keep working on craft. You'll need to keep these skills sharp even after you sell the first book.
Are you making a living as a children's author? Do you have something to add? Different advice? Please tell us in the comments.
Hannah Holt is a children’s author with an engineering degree. Her picture books The Diamond and the Boy and A Father’s Love weave together her love of language and science.