By now, almost everyone has seen an “unboxing video” online. In fact, all the way back in 2014 Google Consumer Surveys found that one out of every five consumers had watched an unboxing video—a figure that has surely risen much higher in the years since then. People love watching a video of a person opening the package they received after ordering a product, and a growing number of consumers actively seek out unboxing videos when researching a product.
Sometimes it might just be the unboxing that a consumer is excited to share. In other cases, the unboxing video may be just one part of a longer video to review the product, whether by a consumer or a professional product reviewer. If your business is lucky, a social media influencer might post an unboxing video of a product they ordered and received from your company. Regardless of what the specifics may be, unboxing videos lose a significant portion of their impact if it’s just a plain old corrugated box being opened.
The questions you should be asking yourself are these: Is the custom packaging your business uses worthy of an unboxing video? Are you fully leveraging custom printed packaging to extend your business branding? Are custom printed boxes affordable within your company’s budget?
Every business has a variety of tools in its branding toolbox, including the product itself, product packaging, the company website, advertisements, communications with customers, and so on. Can you guess what tool remains absent from a lot of those branding toolboxes? The answer is custom printed packaging. The fact that this essential tool isn’t even in the branding toolbox of many businesses is an unfortunate oversight. After all, everything your company does needs to reinforce your brand, and this should extend beyond the other tools mentioned to include the box (or bag) in which it is shipped.
What’s the business takeaway from the rise of unboxing videos? It’s not just what’s inside the package that counts. The entire experience needs to be branded for your customer, from beginning to end. This is accomplished with an intentional branded packaging design that places your brand on everything they see, including the box used to deliver the order. The box you use to ship products to customers is going to be noticed. The question is what kind of impression is it going to make? Use custom printed boxes to make your mark and a lasting impression on whoever sees them.
Custom printed boxes with Brown & Pratt will ensure you make the right impression with every order and every delivery, by collaborating with you to create customized packaging worthy of an unboxing video. E-commerce business and online shopping are on the rise faster than ever before, which means now is the time to reinforce and extend your branding to this additional touchpoint with your customers.
Brown & Pratt’s custom printed boxes are built for durability to protect your products during transit and ensure they arrive safely and undamaged to your customer. Among our most reliable and popular products are the following types of corrugated boxes:
The “regular slotted container” (RSC) is the industry standard that comes in a stunning array of sizes and configurations made from corrugated cardboard. We can build any RSC box to your specifications. Visit our
How to Measure a Custom Printed Box
page for more information. RSC boxes all have those recognizable outer flaps that meet in the center and are typically sealed with tape to keep the box securely closed. Custom printing on RSC boxes puts your brand front and center for your customers when they receive the package. We can also make
custom printed tape
for an added branding element to the overall custom package design.
Sturdy and stylish, these boxes are easy to open—and are a great way to display your products. These are the boxes that have an extended outer flap with a lip that tucks down inside the box to close it.
When you want to really wow your customers, these boxes are the way to go. They have a thicker weight and allow for the use of bold color that makes a big impression. It differs from the tuck top box with its “rollover front tuck” in which the lip, rather than tucking down inside the box, rolls over the front and is secured with tabs that fit into slots on the front. This type of box may also feature dust flaps on each side of the lid that tuck down inside the sides of the box, thus creating a more complete seal around the outer edges of the lid.
Need something different than what’s listed above? Learn more about other types of boxes we offer for custom printing on our Commercial Custom Printed Box Styles page.
What kind of printing process goes into the design and printing of custom corrugated boxes? The most basic choice is between flexographic printing and digital printing, driven largely by the quantity needed.
This is the most cost-effective method for custom printed boxes. Flexographic printing utilizes crisp, water-based inks and allows for either one-color or two-color design—perfect for a logo and text. It produces a clean, matte image on each box. The printing happens as the box itself is being made (manufactured in-line). Depending on the print, carton size, and style, these boxes sometimes require a cutting die. Taking machine setup into consideration allows us to create pricing breaks for larger quantities. This kind of offer typically starts at 500 pieces and continues for orders of 750, 1000, 1250, and so on.
If you only need a small quantity, then digital printing might be the best choice for you. A post-printed box means your boxes are built and inked one at a time. There are lower upfront costs, and it allows for individual printing on hand-crafted cartons. While small production runs lead to a higher per-piece price, you also avoid bigger upfront costs. Depending on your budget and needs, this can be a great solution.
Need more information about our printing processes for custom printed boxes? Be sure to visit the following pages on the Brown & Pratt website:
In the customer’s buying journey, one of the final steps is when your company’s product arrives to their doorstep. If you want to close the loop with a branded solution, that direct-to-customer box should carry your company logo and other branding. Custom printed boxes by Brown & Pratt will get the job done with professional-grade quality and excellence in customer service. Make no mistake, a stylish branded box, unique to your company, can do a lot more for your business than you might think.
At Brown & Pratt, we’ve been helping businesses across a wide range of industries create the custom packaging and shipping supplies they need since 1954. We’ve kept up with both evolving client needs and ever-changing technologies to deliver solutions with the rapid turnaround times needed in today’s fast-paced online E-commerce landscape. We meet your needs with a combination of professional design, competitive pricing, and top-notch customer service. And when we say “custom” we mean it! We don’t sell one-size-fits-all solutions. Every solution we deliver to your business is customized to meet your unique needs. Get in touch with us through the Contact page of our website, call us at 888-659-9450 to learn more about what we can do for you, or visit our online Request a Quote page to get started today.
Q:
Is there a minimum order quantity for custom printed box?
A:
No, there is no minimum order for custom printed box. You can order as few boxes as you like. Ordering a few boxes is perfect if you would like a sample to check out before committing to a larger order. However, due to initial costs involved in setting up a print job, ordering bigger quantities will typically result in a lower per unit cost. Your account representative can help you find the most efficient solution in order to keep your total project costs low.
Q:
How do I measure the length, width, and height of my custom printed box?
A:
With the box open toward you, here is how to get the correct measurements for the inside of the box:
The length is measured from the left to right side of the box.
The width is measured from the front to the back side of the box.
The height is measured from the top to the bottom side of the box
Q:
Which parts of the custom printed box can I customize?
A:
All sides of the custom printed box are fully customizable — front, back, top, bottom, outside, and inside. The inside can be printed for an additional charge. You can customize both the outside and inside (even the flaps that tuck away or reside inside the folded box). Please work with your account representative to discuss any specific requirements.
Q:
The proof for my custom printed box looks blurry. Will it print that way?
A:
No. The emailed proofs only show how the graphics align on the box. The final print is much sharper, as long as vector or high-resolution graphics have been used in your design file. You will be contacted if your graphics appear to be at too low a resolution. If you have any concerns, please feel free to ask us a question.
Q:
What is 4/0 vs. 4/4 when designing a custom printed box?
A:
4/0 refers to printing full color on one side of the printed sheet. This side represents all of the outside panels of the box once finished. On the other hand, 4/4 refers to printing full color on both sides of the printed sheet. In this case you can customize all of the outside and inside panels of the boxes.
Q:
Can you send me samples of your custom printed box?
A:
We can send samples of our recent print orders. Please submit a sample request and our sales representative will be in touch so that appropriate product box samples can be sent.
Q:
What styles or types of boxes can Printingblue produce?
A:
We can produce many different standard styles of boxes. In addition, we can also produce customized boxes to fit your specific requirements. Please send us the details and we will be happy to produce a free mockup for your review. Here is a list of some of the many different box types that we can produce:
Q:
Which industries do you serve?
A:
We have worked with clients from a wide variety of industries including but not limited to:
Q:
Are there any restrictions on what can be printed on custom boxes produced within the United States?
A:
Generally, all information printed on your custom product boxes must be truthful and not misleading. Specific industries like food, pharmaceuticals, and cosmetics have stringent regulations for labeling and packaging, as stipulated by the FDA.
Material White: SBS (C1S), SBS (C2S), Uncoated Stock, Textured StockWith so many retail businesses online today, it’s more important than ever to get custom printing on your boxes. To succeed in highly saturated industries, you need to differentiate your boxes from your competition. Your customers should know a box is from your brand as soon as it shows up—and associate it with quality and a good feeling.
You may also need to customize the size and shape of your retail boxes. Printingblue.com can create boxes to any specifications. We can even control the material of the box, using cardstock of different weights, paperboard, or cardboard. Your box can be rugged and tough or flexible. And we can produce these custom printed boxes with no minimum order quantity required.
Consumers today want a high-quality experience at every step of the buying process, from the ordering interface to the unboxing of the product. That’s where we can help you design a box that beautifully organizes your products, so items don’t look scattered and messy when the box arrives.
We can also help your bottom line by devising the most efficient way of packing your products in the smallest space, reducing the amount of packaging you need.
Are your products sold from store shelves? Then if you have custom printed boxes, shoppers are likely to see their sides, which can be used as advertising space. Make sure they’ll see your:
To help you get attention in the marketplace and sell more products, we offer you our team of boxing design professionals and engineers. We’ll work hard to create high-quality custom printed boxes that will promote your brand and products. We also offer:
If you are interested in improving your custom packaging, you can order a free sample kit from Printingblue.com.
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